RusTiq. is a concept store focusing on a fashion retail space within a coffee shop environment, servicing the local trendy consumer of Parkhurst and its surrounds. The store is to offer a shopping experience unlike any in the area allowing the consumer to enjoy superior coffee while admiring the merchandise on the shop floor. A rustic elegance of a country lifestyle collaborated with a contemporary living speaks to the nature of the store and the furniture that you would find in it. The clothing, targeted at the modern, yet sophisticated woman is true effortless day wear.